Dave Young decided to create an alter ego of himself because of his obvious addiction to tea during his college years. His fascination stems from a childhood obsession for a golden cup. After adding fashion, pop culture and movies to the mix, this happy go lucky gentleman called Edward Teabelly came to life, with one eye in the teapot.
The creator behind this strives for fun and warmth in the world of fashion and accessories. He hopes for elegance, charm and fresh, unlimited apparel goodness. With constant tea metaphors, he shapes an idea you might not expect from an indie clothing designer. He already has several reviews about his debut among which iamthetrend and teehunter. Dave Young organized a well-thought launch: the designs are printed on American Apparel, he also has buttons and stickers up for grabs, the site is clean and the photos are well executed. He’s not even trying to convince you to buy – you know you want something because of its high quality. Here’s a cup of the freshly brewed t shirt line mixed with typography: