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2018 Shutterstock Creative Trends

Shutterstock’s Creative trends for 2018

Let’s properly start the New Year, by sensibly building your creative approach. Before you get down to business, you should review the trends.

I know! Ideally, it shouldn’t be about what’s popular, but what your designer soul tells you. Unfortunately, we do not live in that perfect world; regardless of how much we wish we did. It doesn’t mean you shouldn’t create from the bottom of your heart. My advice is to find a common ground between that and expert prognosis on what’s going to be big in 2018.

Shutterstock does that kind of analysis each year, to prepare everyone using their services. It’s a little head’s up to creatives, although these creatives might be the actual trendsetters, without even realizing it.

Just like fashion, I don’t know how much is natural aesthetic burst and how much are artificially induced tendencies, by the big players in the industry. I wouldn’t know the reasons for the latter. Yet, looking at the Shutterstock predictions, these trends make sense because they are fun, challenging and you can work in unimaginable ways around them.

11 styles seem to have emerged, and some we also see manifesting themselves in t-shirt designing. On top of this selection, the famous stock image site will cover these trends across the entire year, with tips and tutorials.  It is a reliable source to regularly come back to and get inspiration from.

Here are the 2018 popular design trends that Shutterstock says you shouldn’t let out if your sight. I included some examples of our own that apply in the t-shirt industry:

Fantasy

New minimalism

Space

Natural luxury

Punchy pastels

A global march

Cactus

Ancient geometrics

Holographic foil

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