Underrepped is about to expand their clothing line in the next 10 days with the release of a new, social community, crowdfunding site called JumpStartCity. The site was just recently covered by Wired and is featuring 70-100 projects with their debut on June 1st. As part of that release UnderRepped have decided to expand their clothing line. The campaign goes live on June 1st with the opening of JumpStartCity to the general public where the latest figures can be purchased.
Jump Start City works similarly to Kickstarter but makes a few changes by developing a more social environment that connects potential backers. Backers can make money by helping promote projects as well as “choose” which projects get onto the site by voting on project “elevator pitches”. The site also provides rewards to backers who attract other people to support the project they have supported.
Since Kickstarter, UnderRepped have grown and are open for orders – the “new” faces added include Alan Turing – father of A.I., Billie Holiday – influential jazz singer, and Gunpei Yokoi – creator of the Gameboy among others. These are people have been significant in their field of interest and not many people know about them – which is where Paul and the UnderRepped team come in and rectify the situation.