Ugmonk started for the love of typography and minimal design, and like everything started from passion, the style and designs resonated with people and made the brand grow into a business based on common sense. It developed parallel with the intricate and complex designs that other lines were putting out, highlighting the high-quality in simple, fresh designs.
With each release and feature on blogs, Ugmonk grew organically, by word of mouth, which is every brand’s wet dream – to get people talking about it, recommending it to their friends and strengthening the name. But all was earned with late nights, long weekends and carefully thought logistics.
The owner, Jeff Sheldon, made the line more than just t-shirt – it is a mindset that helped him make the jump, take a calculated risk and dedicate all his time and energy to building the brand. For the second anniversary, limited t-shirts were packaged in custom wood boxes along with signed collector’s card. Later they added prints, mugs and sketchbooks, followinf the 7-page feature in Computer Arts magazine.
They also partnered with a charitable company to give meals to needy children around the world, they opened shops and boutiques in several countries, they shipped in more than 55 countries in the world and some designs were picked up by Urban Outfitters.
No matter how big the brand gets, the feeling of hearing about themselves in the media is equally exciting as seeing someone on the street wearing their designs, which is the highest of compliments and encouragement.
In the words of Jeff:
“My goal is to provide each customer with the same innovative designs, quality goods, and excellent customer service that I would want. We want “Ugmonk” to become simply another way to say “great designs and superior service.”