What makes a good T-shirt design? Fashion professionals and clothing experts—and, of course, marketing specialists— around the world try to answer this question and try to create the best and most attention-grabbing garment ever. Come to think of it, the recipe for making the best design for your tee should not require a big budget or teams of marketing experts. Just pay attention to a few elements, do your homework in advance, figure out what successful T-shirt designers are doing, and do some research with clothing manufacturers.
T-shirt design is linked to artwork, so don’t hesitate to choose clipart images that are pleasing to the eye. Besides esthetic fitness, select artwork that is easy to reproduce, meaning it will be easy for your T-shirt printing company to modify and imprint on your garments. Make sure your image stands out, is bold enough to attract potential customers, and is in sync with your message, initiative, logo or brand. If you already own a company and want to promote your brand, choosing artwork that matches nicely with your logo gives you economic and operational advantages.
T-shirt color plays an essential role in the commercial success—or failure—of your clothing collection. Choose daring colors, but again, make sure they are in harmony with your overall brand strategy and other symbols, such as slogan and tagline, as part of your marketing campaign. Experts agree that vivid colors, such as red, pink, yellow and green, often are more likely to catch the eyes of viewers, potential customers and the public at large.
Similar to artwork and color, your T-shirt shape also may affect the commercial success of your line. Don’t hesitate to diversify shapes, a move that could increase your chances of success. For example, you can alternate between shapes as diverse as long sleeve, short sleeve, V neck, tank top, crew neck, A-shirt, muscle shirt and scoop neck.
The slogan on your T-shirt should be in sync with your overall communication strategy, it’s best to choose one that is politically correct, does not incite violence or discrimination, is not stolen from somewhere else, and respects the commercial rights of competitors. Simply put, make sure your slogan is appealing and representative of your company and brand; there is no need to trash your rivals.
Marketing, Marketing, Marketing
Having the best T-shirt design is good, but you need to be creative in marketing that garment. Talk to your commercial partners to see which communication tactic works and which does not. Just as an example, if you import bespoke T-shirts from Vietnam, look for marketing ideas from your local partners. Most major clothing exporters, such as TeeTick, can give you marketing tips on everything from setting up your website to launching social media profiles on popular platforms such as Facebook, Pinterest, LinkedIn, Twitter and Google+. You can find a few examples of their personalized t-shirt below.
Just a few tips that I hope will be of help to some of you looking to start a clothing company, because I am sure we have plenty of artistic readers among us that should get their work out there!