Logos are a company or business’ identity and they are usually the key to remembering a product or to recognizing it. Graphic designers Ludovic Houplain and his partners François Alaux and Hervé de Crécy made a short movie called “Logorama” in 2009 that showed a world made up of company logos only – a very realistic depiction of our current world, I must say, and the public was extremely enthusiastic about it. The designers received an Academy Award and a Cesar award. All the logo designs appearing in the movie are now compiled in the newly launched book “Logobook”, featuring approximately 7,000 specimens organized alphabetically, with information about the designers, year of creation, country, brand, and company.
“The 2009 Academy Award-winning animated short Logorama, focusing on the use of logos and brands, became a point of reference for corporate culture. Conceived by H5 design studio in Paris, the movie tells the story of our times through the products and services that surround us on a daily basis. Ludovic Houplain, studio director and co-director of the film, conducted an extensive year-long research project, collecting over 40,000 symbols and trademarks that represent our world today.”