Little Mountain T-shirt printing
As the name suggests, Little Mountain Print Shoppe is inspired by the mountains, rolling hills, cloudless skylines and rich forests that Joe Horacek (the owner and operator of the company) found in a photo his parents had stored away. But most of all the name comes from his family name, which in Czech means “Little Mountain”. Everything came together naturally for the screen printing process and business. The rest is history as they say.
By using traditional tools, such as graphite, water color paints, charcoal, markers and various brush tip sizes, Joe created an organic and natural look. The designs and overall approach of the products and presentation are based on a very simple idea – less is more. He thinks much can be achieved with a combination of simple illustration and solid typography, finding the beauty in little imperfections.
His passion turned t-shirts turned into something special. Everything looks precious, professional and discreet. After browsing the site I had only one thing in mind – I WANT a t-shirt like that so much!
Please have a look at the products and the site if you’re interested in more details and let me know if I’m crazy to think this is just what we need in the t-shirt printing business: