Iconic Lacoste logo replaced to Save 10 Endangered Species
Clothing brand logos are some of the most recognizable identities. It’s so much easier to sear them into people’s minds, since those around us wearing the clothes become walking ads for the company.
Such is the Lacoste logo. I won’t have any “Outfit of the day” for you today. But I will recommend you have a look at the new collection of polo shirts, for a good cause.
They launched during Paris Fashion Week a limited edition collection of polos. The brand replaced the famous logo of the alligator with other 10 threatened animals, in a partnership with the International Union for Conservation of Nature. Since the species featured are on an imminent extinction, the number of shirts coincides with the number of each species recorded in the wild. For example, for 350 Sumatran tigers, there will be only 350 tiger logo polos available on the french website. In total there will be 1775 such shirts, retailing between 150€ – 180€.
The event kick-starts the 3-year collaboration between the brand and the organization, called Save the Species. The IUCN has been an active worldwide for over 70 years and is an authority in the field.
Update: the shirts are already sold out!