Amazingly creative yet controversial for his time, George Lois is also famous for his covers for Esquire, which are and will remain examples of courage, cultural change and innovation. He is legendary for those in the advertising world but he is also an inspiration for all those striving to succeed in marketing and excel in communicating in this field.
He popularized the Xerox culture, resurrected Mtv through his campaign “O want my Mtv”, introduced VH1 to the public and made Tommy Hilfiger famous with just one ad. This man has an impressive
career behind him an even if you are not in the field but find Mad Men intriguing, then this man is your hero right now.
The Esquire covers that have become iconic are now part of the Museum of Modern Art permanent collection of exhibitions. He is well worth your reading and admiration so check out all his works on his site and be sure to read about the stories behind the Esquire covers. They are all touching upon sensible subjects of the time, presenting them in a controversial light that was meant to spark debate and call for action towards changing the status quo: