LOVE BLINDLY LAUNCHES T-SHIRT COLLECTION WITH FIRST CAMPAIGN LOVE = LOVE
The platform name “Love Blindly” is the mission statement and call to action. Love Blindly creates campaigns, which serve to celebrate humanity and support the idea that compassion should be the compas to everyday choices made by both individuals and communities alike.
Today marks the announcement of Love Blindly’s first campaign: LOVE = LOVE, a series of high quality, limited edition T-shirts and accessories accompanied by a visionary concept aligning fashion with a message of kindness and compassion. Love Blindly is a platform designed to launch campaigns that inspire a collection and contribute to selected partnership causes. With LOVE = LOVE, 10% of each purchase is contributed to a cause or organization of choice. At the end of the campaign, Love Blindly will match the total dollar amount to the organization that received the most contributions. “LOVE = LOVE is not a political statement but a celebration of a universal human experience and the unique bonds that comprise our humanity across cultures — perfectly equal.”
Founder, Olufemi Ibitayo first collection was inspired by a Braille tattoo of the word LOVE and an African proverb, “A man that cannot see with his heart is blind.” The curated collection of limited edition T-shirts and accessories express this simple truth with a signature design element: Braille, a form of written language in which characters are represented by raised dots felt by the readers’ fingertips. The use of Braille as a design element speaks to the ethos of love without distinguishing color or culture. The result is a simple yet thoughtful emblem of compassion.