Doughboy is an amazing collection of t-shirts that I really want you guys to support . I know it is based on an idea already explore by a well known t-shirt brand owner and the theme of this collection is inspired by pop culture but I love the execution of these. The style is exactly what I expect to see on graphic t-shirts, if you are not totally loyal to minimalist designs. And the cupcake toys – are so cool! Those are actually the t-shirt packaging. I think it is a promising project, that needs to happen, since I’ve seen a lot of bad ones get funded in the end. This should have no issue in that respect.
The brand owner is Joel Fontane – the brand idea was inspired by his mom, a baker and magical cupcake maker. Combining this with his love for movies, there came out the Doughboy concept. He was joined by designer Felix LaFlamme, he tried to learn as much as possible about starting a company, got hold of an organisation called the Prince’s Trust, which guided him on where to start and what things to look out for. After finding the right manufacturers for the toy/packaging the final step is funding, and this is where Kickstarter came into play.
The t-shirts are 100% ringspun cotton. They will all be labelled, with a number, as they are produced. Since the t-shirts are all limited, Joel thought it would be cool for people to know which number t-shirt they got. The numbers will represent the order they were made. They will have a printed neck label showing size and wash guide.
The packaging is 25cm tall by 15cm wide. It will have a hollow middle and a head that pops open, to store the t-shirt inside. It is made out of PVC vinyl, and is produced in a toy factory in China. In future I will be having many different characters, even some baby characters, for the kids line we have in mind. Hopefully these will become collectables, as they will also become limited editions.