De-Je is a fresh new t-shirt line that debuted with a range full of sweet sugar skulls. They are generally inspired by the La Muerte and Day of the Dead celebration and sugar skulls, of course, but they manage to avoid the gloomy side of these elements that we got used to. They use bright, crazy colors that make all t-shirts really sweet and wearable by everyone. I’m looking at the site right now and I can’t help but notice how simple, clean and user friendly it is.
And that is not all – you just can’t start an awesome line like this without having a contest to let people know about you. And people should know about them and follow their evolution because they are promising. The contest basically requires you to sign up for their newsletter and you will receive their Logo Skull Tattoo which you can take a picture of after placing it on a part of your body (stay decent!) and posted it on Twitter or Instagram. People are already doing that so join in! Also, check out their sneakers, Bundle Deal and Goodies Pack – you will feel like a kid in a candy shop!