Adobe Colored fonts in collaboration with Fontself
Since the beginning of the design industry, fonts have assumed the role of giving more personality to a message. It is like mapping the „facial” features of a business. The meaning of a word coupled with the style of writing are the basis of graphic branding. Text based logos are a good example of that.
In the digital era, graphic design has expanded the possibilities of this means of expression to hand made fonts. Paradoxically, they are in higher and higher demand. The more drawing becomes automated, the stronger our need to convey human characteristics, such as emotions, to our discourse.
Mainly, because each person, each designer in this case, has a different style. Hand made fonts will always have a unique feel. To the untrained eye, they seem similar. Although, regardless of your experience, each hand will imprint its one-of-a-kind finishing.
The next step in personalizing fonts is taken by none other than Adobe. The revolutionary company is teaming up with Fontself to bring creatives a week full of color fonts, available for free download, through the Adobe Creative Cloud Blog. Dubbed Color Font Week, the collaboration will underline the many font combinations, inspired by geometry, nature, textile or architecture; and envisioned by artist from Germany, the United States or Denmark.
These OpenType-SVG colored fonts are developed by Adobe and its collaborators who introduce a new type of technology. Now, fonts have color, texture, transparency or gradients. It’s a step forward towards a more specialized type of message customization that will challenge designers and businesses for years to come.
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