Package design is a strategic business competence. It elevates the value of design in the brand marketing mix from concept to realization to shelf. A smart package design helps improve business effectiveness and raises consumers expectations. Now more then ever, packaging design matters. So creating an eye-catching packaging design that can be reproduced for years is a real challenge, especially with trends in industrial design now demanding biodegradable or renewable packaging. Mostly people judge the quality of product with it’s unique packaging. Marketing and designers have tremendous power to grab customer’s interest with their skills and creative ideas. With the use of illustration, color, typography and even various packaging materials, a beautiful and attractive packaging can boost the selling and stands out from the rack of competitors.

The web is a endless source for your packaging projects, overflowing with resources and tutorials for people interested in packaging design. But too much information can get you confused, so I have rounded up 12 Inspirational Packaging Designs to inspire you for your next design project or just for some new creative ideas. Click on the images bellow to go directly on the designer’s webpage.