A flyer is the most simple form of publicity. If you have a show that you want to promote, or simply you like to promote some bar, club, shop or any kind of activity, you make a flyer and you go and promote yourself. This kind of adverts are used by small and big businesses and they are the cheapest way to do it. You higher a graphic designer, you establish a concept and there you go, you are one step closer to accomplishing their goals. Although it is said to be the simplest publicity method, depending on the complexity of the flyer design or the paper used, flyer producing can variate as price. If you have a complicated design, the graphic designer will charge more, because it’s effort is quite bigger.
Well, our opinion is that it is not that important to have a complicated flyer in order to make great publicity. The most important aspect is to make it catchy, to draw attention to the event or whatever you want to promote. This is the secret of marketing. And a good graphic designer knows about this and how to combine vectors and typography in order to create the perfect flyer.
Most graphic designers use their skills for drawing for creating the perfect flyer. Also, the tools used for this are: a graphic tablet, Photoshop Illustrator, and then Photoshop CS to combine the drawn vectors with the typography. Last, but not least is the quality of the printing. So, you must really be careful on this aspect.
