There is a t-shirt company out there that has concentrated its forces into bringing forward one very professional project. Domestic Sanity rounds u
p a line of designs with one of the most representative logos I have seen. Coming across them, I could swear they were experienced designers with a penchant for stuffed animals.
As it is always the case with the internet, first impressions are a mix of stereotypes, misconceptions and unresolved mental arguments. Leaving all judgmental attitudes aside, I realised how careful and slick the presentation was, how cool and original the designs were put together to get you exactly where you wanted. Not to mention how green they are – you will not have guessed they have just started out in the business. I read the about section and then was surprised to see this is a kind of a family project with a very clear direction drawn out by two brothers – Mark and Brent – with the help of their sister, Alison. Mark, the younger one is the creative mind of it all, while Brent is the business management side of the brand.
The concept behind the hypnotic logo is the idea of childhood and how it follows you into adulthood. Sometimes it is a good thing, other times it’s just memories making things a little harder. Each series has its own theme and take you on a journey of reminiscing and experiencing. Nothing inspires them more than everyday life, which voices their creative thoughts in the shape of some delightful t-shirt designs.
Expect them to show you a bit about their lives on the blog, and check their Facebook page regularly form some more of those awesome pictures. Being the girl that I am, I’m also all over their Pinterest.
And one thing that made me love them instantly is the video. Other lines should take note and show us more of what they put out in a similar dynamic way.
And let’s get to these amazing shots of some of the designs: