Custom Tee Tags: Why use them?
Fashion brands of today operate on a global level and that’s why clothing labels have become very important. Custom tee tags are an inevitable part of any garment. They are the small printed information at the back of the t-shirt that display brand name, material type and washing instructions. Did you know that they came into existence so that the labour unions could show their strength?
These days, the store owners customize the tags so that their brand can get credibility and popularity. Customizing the tags as per the type of t-shirt can create an interesting synergy between the product and the brand communication. Also if you are in a business where you resell attires or use them for promotion activities, you must consider custom tagging. Take a look at some of the reasons why:
Promoting your brand professionally
Custom tee tags can help your brand look professional. Several top clothing brands like Benny Gold, Johnny Cupcakes, The Hundreds, UGMONK etc invest a lot in the making of custom tags. Once you add these tags to your clothing brand, it will make your company look authentic. You can choose from an array of tag types, materials and shapes and finalize the one that suits your brand in the best way.
Making it comfortable
Those itchy stitch tags at the back of the apparel are quite irritating as they keep rubbing themselves on the back of the neck. If you want to associate your t-shirts with comfort, printed tee tags are the right way to go. Even the best of the brands get rejected by customers due to the long and irritating cloth tags they come along with. So if you own a t-shirt store, make sure you consider printed tags.
You certainly do not want to be a t-shirt brand that’s forgotten with time. To make sure that your clients remember that they bought the t-shirt from you, the best idea is to get a unique tag printed at the back of the t-shirt. Make sure the tag is prominent enough and doesn’t fade away with time.
Make a statement
Printed tee tags make way for creativity and artistry. You can choose from an array of styles and colours while designing it. A unique looking tag will not only catch the eye of buyers but also make your brand stand out. Also, it will bring a lot of recognition for your brand and you will be able to keep up with your competitors. You can even go a step further and allow your customers to design their own custom t-shirt tags by using an appropriate t-shirt design software on your online store.
Faster turnaround time
Efficiency is very important when it comes to printing t-shirts and making them ready to wear. Customers no longer wait forever to get what they want. When you choose digital printing, you will definitely get a faster turnaround. As I explained above, you can also provide your customers with the option to design their tag using a good quality tool. Moreover, digitally printed tags are less expensive in comparison with woven tags and are produced faster than them. So when it comes to custom tags going for a digital printing option is a smart choice.
Some companies use vegetable based inks that have low VOC emissions to print the tags. This protects the environment and also prevents the person from getting allergic reactions. Tags with eco-friendly ink is a good selling point for your t-shirts.
Handling and care
Using custom tee tags you can provide information about the type of material, washing instructions and manufacturing place. Some t-shirts have to be tumble washed and some have to be cold dried. By following the instructions, your customers can improve its longevity. When you consider adding tee tags, they will make your products last long and bring customer satisfaction.
Such tags can provide a good branding opportunity for t-shirt manufacturers and marketers and help them create a nice in the crowded market. The more creative you get with your tags, the better your branding opportunity.
Mr. Maulik Shah is the Founder and CEO of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and ready-made Web-to-Print Magento Store. He is a tech enthusiast and an avid blogger and writes about e-commerce and web-to-print industry.