I’ve been yapping about so many cool, awesome, amazing and very original designs for a long time. But it’s time we judged the book by its cover and focused on the box/package the t-shirts arrive in.
You know how important appearances are and how that influences the instinct to appreciate a brand. It’s not always that we make rational decision, but these next examples are actually great instances of how well-thought and complex concepts put together to showcase a design. Physically, the t-shirt and the packaging may be separate but, with the right concept to support them, they actually complement each other so elegantly . Unwrapping or unboxing a t-shirt becomes part of the apparel experience in itself in these amazing examples below: