Making your product known and liked begins with the identity of your product and advertising is made just for that – to offer identity to both your product and your company. More and more people choose to employ typography in their ads and that is justifiable to say the least. The ways you can play with words to make up an image or an idea is totally surprising every time. We looked all over the internet – or you can just go here – and gathered our favourites, although I’m sure there’s plenty more bright, creative ideas out there. And this is just the beginning of impressive typography in advertising.